middle-child syndrome for the middle class?

Click above for this interesting New York Times (which means it's only available for two weeks) article on affordable housing for the middle class. As someone fascinated by housing who has only lived in two very hot real estate markets, I can see how this kind of relief is needed. But it's disturbing how the article reads that the process to accommodate below-market prices for the middle class comes so easily compared to doing the same for the less well off. It's not surprising in the slightest, of course.

But this is what stood out in the article for me:
"Often in our culture, it is the middle class that gets left out of everything," said Roderick J. Wood, the city manager in Beverly Hills who held the same post in Novato when the Hamilton project was conceived. "We wanted to help that group."

Is he on crack? Clearly the best-served people in this country are the filthy rich. And while there are government programs and non-profit organizations that rally around serving the needs of the poor, the gap between the rich and the poor is only widening, and we're far from completely serving this group. On the other hand, the midde-class is targeted for everything--it's so ubiquitous people don't realize it. It's the group everyone wants to be (and everyone thinks they are a part of). I think Wood's problem is living in Beverly Hills (and Marin County before that)--the middle class are the poor there, so of course he thinks they get left out of everything.