Friday, May 13, 2005

Trojan Horse may strike again

From the Bible's industry news (I thought it was fitting since I will soon be a Trojan):

Company To Ride Trojan Horse Into Primetime
Church and Dwight, the giant consumer products company that accounts for an estimated $60 million in ad spending annually, indicated Wednesday that it plans to use its leverage to persuade the major television networks to carry spots for its Trojan-brand condoms during primetime. Speaking with analysts during a conference call, CEO James Graigie said that he is in discussions with the major networks to air "health oriented" ads for the product after 9:00 p.m. Reporting on the announcement, Advertising Age observed on its website Wednesday that in February, CBS and ABC said that they were considering airing condom ads outside of the late-night hours, where they currently air. A spokeswoman for Fox told the trade publication that primetime ads for Trojan condoms would be considered on a case-by-case basis but would in no event air on American Idol.

Why is it that you can see various commercials advertising the pill at all hours of the day, but yet condoms are so taboo? And we wonder why we have the industrial world's highest rate of teenage pregnancies. Of course advertising during American Idol would change that. I've learned to never underestimate the power of mindnumbingly horrible television, so you never know what a condom commercial during that crap might bring.

Seriously, I don't exactly think television advertising has that much power, but considering the insanely high number of mis- and uninformed out there, it can't really do any harm. Yeah, evangelical right, you heard that: no fucking harm will be done.

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